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Our supplier is a busy man. Also, he is not very tech-y. That's why we received these pictures with a bit of a delay, but hey! Better late than never.

Fashion Revolution

Fashion Revolution is a global movement that works for a more sustainable fashion industry, campaigning for a systemic reform of the industry with a special focus on the need for greater transparency in the fashion supply chain. 

Fashion Revolution Week is the annual #whomademyclothes campaign in April, which happens around the date of 24th April, the anniversary of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured.

We at FONOTT pride ourselves on the sustainable nature of our products. That is why we would like to show you how your baskets are made. In below images you can learn more about the creation process of our bulrush baskets.

They Made Your Baskets

As we have already mentioned it, our baskets are sourced from a small family business located in the North of Hungary. This family has been in the basket business for three generations. However, they work together with and employ other artisans from the region as well.

The bulrush baskets, for example, are made by women in their sixties and seventies. They have been practicing the art of basket weaving their whole life. They earn a fair wage for their work, as a matter of fact, they are able to dictate the price based on how much time and material they need for a certain basket.

 

Despite their age, these ladies also like to be involved in the collection of bulrush to make sure they can work with premium quality only. Bulrush is a cane-like water plant that is native to Europe, including Hungary.

Once collected, the bulrush is bundled into sheaves and dried out.

When the bulrush has dried out properly it can be used to weave products such as our Julie large and small baskets.

As you can see the artisans working on these baskets are older. Unfortunately, there are not that many young people in Hungary who are interested in learning this beautiful craft, so it is very likely that traditional basket weaving will sooner or later disappear.

Cost transparency

We believe that you, as a consumer have a right to better understand where your money is going.

Our large Julie basket costs €69,99

Product price (including material and labour): €24
Transport: €2
True cost: €26

True cost includes only the costs related directly to the product and does not include e-commerce hosting fees, transaction fees, packaging, marketing and so on. The traditional retail cost of fashion items can be around 5 times the true cost which would make the large Julie basket €130. We keep costs down by buying directly from the artisans with no middlemen, and at the same time paying a fare price for the skilled workers making the baskets.

Do you have any questions about who made your basket? Please DO ask by leaving a comment, sending us en email via info@fonott.com or contacting us via social media. You have the power to change the fashion industry by asking the uncomfortable questions and buying pieces that you can use for years to come.


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